The four materials brands and their respective colors evoke the specific nature of each business sectors in which we operate and reinforce the concept of multi-materiality, an element that distinguishes Biesse from its competitors.

The shades selected are a direct reference to the materials they are inspired by:

- Biesse Wood: it is identified with light brown color. We design and manufacture wood for the furniture and building component industries.

- Biesse Glass: it is identified with light blue color. We design glass machines and lines for the furniture, construction and automotive industries.

- Biesse Stone: it is identified with Verona red color. We manufacture stone processing integrated lines and machines for the stone, furniture and building industries.

- Biesse Materia: purple color identity, a color that identifies a material which is not found in nature. We design and manufacture solutions for the processing of technological, packaging, construction and visual communication materials.